Kongebonus has launched Bransjekontakter, translated as Industry Contacts, as a dedicated editorial hub for the people whose knowledge already informs the publication’s coverage of online casino products and game development. The project gathers interviews, contributor profiles and attributed expertise in one place rather than leaving useful comments scattered across older articles. The stated aim is not to create a directory of commercial partners. Instead, the hub documents what senior figures across iGaming have told the editorial team about the way games are designed, priced, produced and distributed.
An editorial hub built around direct industry expertise
The launch formalises something Kongebonus says has been developing through its reporting for some time. Interviews with executives, product managers, producers and other specialists have produced information that can be reused when the publication updates guides or explains technical subjects. Bransjekontakter gives those people a permanent editorial context. Readers can see who provided the information, what area of the industry they work in and how their expertise connects with the wider content on the site.
The first set of profiles includes well-known figures from slot development. Nik Robinson of Big Time Gaming, the studio associated with the Megaways mechanic, is among the contributors. Fredrik Elmqvist, who founded Yggdrasil Gaming and is now CEO of EXCO Game Studio, is another. Kongebonus has also included Jamie Boyle of Nolimit City and contacts from Slotmill, Thunderkick, Print Studios, Bullshark Games and Stormcraft Studios. In total, the publication says sixteen contributor profiles have been published so far, with more to be added as the network expands.
The interviews are meant to feed back into evergreen content
One of the most important details of the project is that the interviews are not treated as isolated pieces. Kongebonus says the information gathered from contributors is used to strengthen related editorial pages when there is a clear reason to do so. A written interview with Elmqvist in May 2026 provides the example used by the publication. After that conversation, the team added a section to its slots guide explaining how mechanics, volatility and bonus flow can work together inside a game.
That example shows the practical purpose of Bransjekontakter. A profile is useful on its own, but the larger value comes from connecting specialist knowledge to pages that readers may find months later. A technical comment about jackpot mathematics can improve a guide to jackpot games. An explanation of feature pricing can add context to a review of bonus buys. A discussion about release cycles can help readers understand why studios build portfolios in a particular way. By keeping the contributor and the source visible, the publication can reuse the insight without separating it from the person who originally provided it.
The subject areas already covered are broad enough to show the direction of travel. Kongebonus lists slot mathematics, volatility modelling, jackpot architecture, online casino, bonus buy pricing, game production, interface design and the way operators build game lobbies. These are topics where simple surface descriptions often leave unanswered questions. A game can be described by its theme and headline feature, for example, but understanding how the mathematics, pacing and pricing fit together requires a different level of explanation. The contacts hub is designed to give the editorial team a stronger source base for that type of work.
Editorial independence is part of the structure
Kongebonus is also explicit about how the profiles are produced. Contributors do not pay to be included, they do not approve the finished copy before publication and they do not see the profile in advance. The editorial team prepares the pages from published interviews, direct contact and information documented through external sources. That separation is significant because a contacts page can easily look like a commercial directory if the rules around inclusion are unclear. Kongebonus is presenting Bransjekontakter as an editorial resource rather than a paid visibility product.
The distinction also affects how readers should interpret quotes and expertise. The people featured in the hub are named because they have provided useful information, not because they control the surrounding article. Kongebonus retains responsibility for how the material is framed, which subjects are followed up and where a contributor’s comments are used elsewhere. That allows the publication to benefit from specialist knowledge without giving an interview subject editorial approval over the final page.
This model does not remove the need for judgement. Industry executives naturally speak from the perspective of their own companies and products. The value of direct sourcing comes from knowing who is speaking and why their experience is relevant. By keeping attribution visible, Bransjekontakter makes that relationship easier to understand. A comment about jackpot mathematics from someone working on game systems is different from an anonymous claim in a generic guide, even when both discuss the same topic.
A growing knowledge base rather than a one-off feature
Editor-in-chief David Nilsen describes the project as something that compounds over time. His argument is straightforward: every useful interview leaves the editorial team knowing more about a specific part of the industry, and that knowledge can improve later pages. A single conversation may add only one or two important details. Dozens of conversations across mathematics, production, pricing, lobby construction and product design can gradually create a much broader editorial reference base.
That cumulative approach explains why Kongebonus wanted the contributors to be visible in a separate hub. Without a permanent structure, a valuable explanation can remain buried inside an article from the previous year. A later reader may never find the original interview, and the publication may struggle to show how its understanding of a subject developed. Bransjekontakter turns those interviews into an indexed body of source material that can continue to support newer content.
Nilsen’s comments also make clear that the publication sees direct contact as something desk research cannot completely replace. Public documentation can explain many parts of a game or business model, but some questions are easier to answer by speaking with the people responsible for the decisions. Why was a particular feature priced in a certain way? How does a studio think about volatility when several bonus systems interact? What makes a lobby interface easier to navigate? Those are subjects where experience and production context can add detail that is not always available in a press release or game sheet.
The first contributor group shows the range of the project
Contributor examples
| Contributor | Organisation | Topics highlighted |
| Nik Robinson | Big Time Gaming | Jackpot mathematics and interface design |
| Fredrik Elmqvist | EXCO Game Studio | Release cycles and feature pricing |
| Jamie Boyle | Nolimit City | Game production |
| Other contacts | Slotmill, Thunderkick, Print Studios, Bullshark Games, Stormcraft Studios | Slot design, mathematics and wider product expertise |
The names highlighted so far cover both creative and technical sides of slot production. Robinson’s profile is associated with subjects including jackpot mathematics and interface design. Elmqvist has discussed release cycles and feature pricing. Boyle represents another studio perspective through Nolimit City, while the wider contact list expands the conversation across several suppliers. The result is not a single-company viewpoint. It is intended to be a collection of perspectives from people working in different parts of the same ecosystem.
That breadth matters because modern casino products are assembled from many layers. The mathematics of a slot, the visual presentation, the feature flow, the way a bonus is priced and the place a game receives in an operator’s lobby all affect the final player experience. No single interview is likely to explain all of those layers. A contacts hub can instead build coverage piece by piece, with different specialists contributing where their experience is strongest.
Kongebonus has not presented the sixteen profiles as a finished list. The hub is expected to expand as the publication adds more contacts. That makes the current launch a starting point rather than a complete catalogue of the industry. The value of the project will therefore depend not only on the names already included, but on whether future interviews continue to add useful information that can be traced back to clear sources.
Why the format can matter for readers
For readers, the most practical benefit is source transparency. Casino and slot content often contains terms that sound precise – volatility, RTP configuration, jackpot structure, feature pricing, bonus flow – but those terms can be explained at very different levels of quality. Bransjekontakter gives Kongebonus a way to show where some of its deeper explanations originate. A reader who wants more context can move from the guide to the contributor profile and understand the background of the person whose comments helped shape the page.
The hub can also make older interviews easier to rediscover. News coverage naturally moves quickly, and a useful quote can disappear from view as newer stories take its place. Creating a permanent contributor page gives that information a longer life. It also encourages the editorial team to treat interviews as research assets rather than disposable content tied only to the week in which they were published.
At this stage, the project is still relatively small, with sixteen profiles. The important point is the structure Kongebonus has chosen. Contributors are documented, their comments are attributed, the editorial team keeps control of publication and useful information can be carried into other pages when relevant. If that process continues, Bransjekontakter can function as both a public-facing contacts hub and an internal knowledge base that makes future reporting more specific.
How Bransjekontakter may change day-to-day editorial work
The practical effect of the hub is likely to be most visible in the way Kongebonus maintains older pages. A guide can be accurate when first published and still become less useful as studios introduce new feature structures or as the publication learns more about the subject. Because Bransjekontakter preserves the identity and specialist area of each contributor, editors have a clearer route back to the original expertise when they revisit a page. That does not mean every interview comment has to be reused. It means relevant knowledge is easier to locate, attribute and evaluate when an update is needed.
The project also gives interviews a second purpose. They remain newsworthy conversations in their own right, but they can also become reference material for future explanations. That is the compounding effect Nilsen describes. A single interview may answer one question about bonus pricing today and another question about feature design months later. By collecting those contributors in one place and keeping editorial control with the publication, Kongebonus is trying to turn direct industry access into a repeatable research process rather than a sequence of disconnected interviews.